Work
About
Work
About
Work
About

Background

Chef is a magazine and educational platform for managers. In 2021, they merged with Chefakademin and Mgruppen and required a new platform to consolidate their operations. Mgruppen and Chefakademin had previously organized and conducted various training courses for managers, while Chef had been a magazine catering to the same audience. Under the new Chef.se, they brought together their combined expertise under one roof, featuring a new visual profile and layout.

My role

UX/UI Designer

Background

Chef is a magazine and educational platform for managers. In 2021, they merged with Chefakademin and Mgruppen and required a new platform to consolidate their operations. Mgruppen and Chefakademin had previously organized and conducted various training courses for managers, while Chef had been a magazine catering to the same audience. Under the new Chef.se, they brought together their combined expertise under one roof, featuring a new visual profile and layout.

My role

UX/UI Designer

Background

Chef is a magazine and educational platform for managers. In 2021, they merged with Chefakademin and Mgruppen and required a new platform to consolidate their operations. Mgruppen and Chefakademin had previously organized and conducted various training courses for managers, while Chef had been a magazine catering to the same audience. Under the new Chef.se, they brought together their combined expertise under one roof, featuring a new visual profile and layout.

My role

UX/UI Designer

First blurb experience

This was my first experience designing for a magazine. I focused heavily on ensuring users could easily differentiate between various “blurbs” and understand the type of content they were opening. However, I aimed to avoid clutter by limiting the number of variations, striking a balance between clarity and simplicity.

First blurb experience

This was my first experience designing for a magazine. I focused heavily on ensuring users could easily differentiate between various “blurbs” and understand the type of content they were opening. However, I aimed to avoid clutter by limiting the number of variations, striking a balance between clarity and simplicity.

First blurb experience

This was my first experience designing for a magazine. I focused heavily on ensuring users could easily differentiate between various “blurbs” and understand the type of content they were opening. However, I aimed to avoid clutter by limiting the number of variations, striking a balance between clarity and simplicity.

Different forms of articles

I continued my process from designing the blurbs into the creation of the articles. My goal was to ensure that the articles visually reflected the different blurbs and content types, so users could easily recognize the category of content they were about to engage with.

Different forms of articles

I continued my process from designing the blurbs into the creation of the articles. My goal was to ensure that the articles visually reflected the different blurbs and content types, so users could easily recognize the category of content they were about to engage with.

Different forms of articles

I continued my process from designing the blurbs into the creation of the articles. My goal was to ensure that the articles visually reflected the different blurbs and content types, so users could easily recognize the category of content they were about to engage with.

All sorts of listings

I designed a comprehensive listing page to consolidate and organize all the knowledge and materials. To ensure consistency, I developed a base structure for the lists and implemented tailored filters for different content types. This approach streamlined the process of finding relevant information.

All sorts of listings

I designed a comprehensive listing page to consolidate and organize all the knowledge and materials. To ensure consistency, I developed a base structure for the lists and implemented tailored filters for different content types. This approach streamlined the process of finding relevant information.

All sorts of listings

I designed a comprehensive listing page to consolidate and organize all the knowledge and materials. To ensure consistency, I developed a base structure for the lists and implemented tailored filters for different content types. This approach streamlined the process of finding relevant information.

Broad and playful visual language

In this project, we focused on utilizing a broad color palette and incorporating playful shapes and overlapping layers. This approach was key to avoiding a stiff, stereotypical look for a magazine aimed at managers. Instead, it allowed us to deliver a dynamic and engaging visual experience.

Broad and playful visual language

In this project, we focused on utilizing a broad color palette and incorporating playful shapes and overlapping layers. This approach was key to avoiding a stiff, stereotypical look for a magazine aimed at managers. Instead, it allowed us to deliver a dynamic and engaging visual experience.

Broad and playful visual language

In this project, we focused on utilizing a broad color palette and incorporating playful shapes and overlapping layers. This approach was key to avoiding a stiff, stereotypical look for a magazine aimed at managers. Instead, it allowed us to deliver a dynamic and engaging visual experience.
This section divider is designed at a slight angle to symbolize forward progress and upward development.
This section divider is designed at a slight angle to symbolize forward progress and upward development.
This section divider is designed at a slight angle to symbolize forward progress and upward development.
With the footer and navigation, I aimed to embrace the merging process while building trust in the new and improved combination of the three companies.
With the footer and navigation, I aimed to embrace the merging process while building trust in the new and improved combination of the three companies.
With the footer and navigation, I aimed to embrace the merging process while building trust in the new and improved combination of the three companies.

Custom made

In collaboration with Qvalia, we developed a custom checkout solution for subscribers. This new system simplified invoice management and provided users with greater flexibility for making adjustments to their profiles.

Custom made

In collaboration with Qvalia, we developed a custom checkout solution for subscribers. This new system simplified invoice management and provided users with greater flexibility for making adjustments to their profiles.

Custom made

In collaboration with Qvalia, we developed a custom checkout solution for subscribers. This new system simplified invoice management and provided users with greater flexibility for making adjustments to their profiles.

Challenge

Designed and implemented a unified platform for Chef, Chefakademin, and Mgruppen, integrating their magazine, educational content and training courses while maintaining a cohesive user and brand experience.

Approach

Working closely with Chef's Art Director proved to be the most effective way to get design approvals. This approach allowed us to present designs and receive feedback on key elements before presenting iterations to stakeholders and product owners. By involving everyone in the decision-making process and presentations, we ensured focus and minimized distractions.

Results

One of our most important priorities for this project was to ensure that every user and stakeholder felt acknowledged. Although we had a clear brand color associated with Chef, we sought to incorporate a full spectrum of colors into the visual profile to represent Chefakademin and Mgruppen as well. This approach aimed to create an inclusive and cohesive visual identity for the combined entities.

Reflections

I gained valuable insights from this project, including how to manage stakeholders with varying levels of design maturity and approach the overall picture from a fresh perspective. I also learned a great deal about how web editors operate and how our work impacts their processes. This understanding helped us optimize and enhance their experience.

Challenge

Designed and implemented a unified platform for Chef, Chefakademin, and Mgruppen, integrating their magazine, educational content and training courses while maintaining a cohesive user and brand experience.

Approach

Working closely with Chef's Art Director proved to be the most effective way to get design approvals. This approach allowed us to present designs and receive feedback on key elements before presenting iterations to stakeholders and product owners. By involving everyone in the decision-making process and presentations, we ensured focus and minimized distractions.

Results

One of our most important priorities for this project was to ensure that every user and stakeholder felt acknowledged. Although we had a clear brand color associated with Chef, we sought to incorporate a full spectrum of colors into the visual profile to represent Chefakademin and Mgruppen as well. This approach aimed to create an inclusive and cohesive visual identity for the combined entities.

Reflections

I gained valuable insights from this project, including how to manage stakeholders with varying levels of design maturity and approach the overall picture from a fresh perspective. I also learned a great deal about how web editors operate and how our work impacts their processes. This understanding helped us optimize and enhance their experience.

Challenge

Designed and implemented a unified platform for Chef, Chefakademin, and Mgruppen, integrating their magazine, educational content and training courses while maintaining a cohesive user and brand experience.

Approach

Working closely with Chef's Art Director proved to be the most effective way to get design approvals. This approach allowed us to present designs and receive feedback on key elements before presenting iterations to stakeholders and product owners. By involving everyone in the decision-making process and presentations, we ensured focus and minimized distractions.

Results

One of our most important priorities for this project was to ensure that every user and stakeholder felt acknowledged. Although we had a clear brand color associated with Chef, we sought to incorporate a full spectrum of colors into the visual profile to represent Chefakademin and Mgruppen as well. This approach aimed to create an inclusive and cohesive visual identity for the combined entities.

Reflections

I gained valuable insights from this project, including how to manage stakeholders with varying levels of design maturity and approach the overall picture from a fresh perspective. I also learned a great deal about how web editors operate and how our work impacts their processes. This understanding helped us optimize and enhance their experience.